WRITE | BUILD | ENGAGE

From 3-person chaos to 50 videos/month: The system agencies don't want you to know. VP just stormed into your office. Again. The $50,000 agency video that was supposed to be your company's breakthrough moment? It looks like someone shot ...

Student Filmmaker Awards Discover the secrets behind SFA’s top short films. Learn what judges look for and how to make your student film stand out at any festival. Student Filmmaker Awards Aug 01, 2025 Share “Check Please” By Geoffrey James At th...

Recently, a friend asked what went into my creation of a new story for the Stab Unit. And fortunately for me, I was inspired by the SCP Foundation and universe. So, although my stories end up being totally different (from SCP), I started the beginni...

When I first stepped behind the camera, I thought the magic was all in the visuals — the perfect shot, the lighting, the editing. But over time, I learned that the real power lies in the story you’re telling and how you craft that story visually. It...

Video Production in EdTech: A Game-Changer for Modern Learning Video Production in EdTech The educational landscape is undergoing a seismic shift, and at the heart of this transformation lies one powerful tool - video production in EdTech. As digita...

Photo by Melyna Valle on UnsplashSubscribe nowWhen we built an in-house studio at Western Governors University, we weren’t working with Hollywood dollars, not even close. That didn’t stop us from producing award-winning videos that engaged viewers, s...

BONE STRUCTURE"Your movie people have sociological, psychological, and physiological characteristics."—David TrottierCharacter development includes knowing more about these people than will ever appear or be made known on screen. They all hav...

Part 3 of building a university production studioUniversities have more knowledge to share than ever before—but let’s be honest: educational content can be mind-numbingly boring.Talking head video after video… ugh!That’s was one of the big challenges...

Building a university media production team from scratchBuilding an in-house university production studio isn’t just about cameras and equipment—it’s about people.When we started at Western Governors University (WGU Studios), we had&nb...

How We Built a University Production Studio from Scratch—and Saved $1M Doing ItA few years ago, I was tasked with something that—on paper—seemed simple: build an in-house production studio for a university. No sweat, I got this...Except, it was a big...

Tech allows screenwriters to get creative“If it can be written, or thought, it can be filmed.” —Stanley KubrickWith the progression of blue or green screen technology, motion capture, and the aid of computer graphics and effects - concepts, ideas, an...